ComeTogether case study: Safe & Controlled Event Ticket Resale – reworks festival

Reworks is the pioneer electronic music festival in Greece and among the most well-known in Europe, presenting a wide spectrum of electronic music and its relationship with other music genres since 2005.

Once the festival was underway with 3 of 5 festival days fully sold out, a new challenge emerged. How to support fans reaching out who wanted to be able to resell tickets to these events due to a change in their plans. Given there was an outstanding demand to purchase tickets to the event from fans initially disappointed due to sold out dates, reworks needed to figure out how to ensure a positive ticket resale experience for their fans. It was important to enable a safe resale experience for ticket buyers and sellers, as ticket fraud and scalping is a common, notorious phenomenon for events with huge demand and naturally there were some incidents of it in prior years of the festival.

Our partnership with ComeTogether began in 2023 with the focus initially on the desire to deploy a solution to allow us to sell tickets directly from our website with reworks’ branding. During the festival we started to receive requests from fans who could not attend our four sold out days asking to be able to resell their tickets. Based on the success of ComeTogether’s functionality to enable this with only a quick click in the organizer’s dashboard we built this into our plan from the start this year for sold out shows. Problem solved – happy fans buying and selling tickets, a safe resale platform ensuring valid tickets and reasonable pricing and an additional source of revenue for reworks,” said Anastasion Diolazis, Music Director of NON and reworks festival.

Read the full Reworks Festival Case Study

 

 

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ComeTogether case study: The Path to Positive Secondary Market Experiences

Wang was touring Greece for a series of performances organized by 5ive Star Events. Wang belongs to the youngest generation of Greek rappers who bring the newest Thessaloniki rap wave to the spotlight. Becoming known by his initial records Wonderkid, Criminal, and Takeshi in 2020, Wang quickly stood out in producer’s Dof YouTube-music sessions, followed by numerous collaborations.

With the entire tour being sold out, there was a concern about the potential influx of fraudulent tickets in the market. To verify the authenticity of resold tickets, 5ive Star Events, the event organizers for these sold-out events, sought assistance from ComeTogether. Fans had been directly contacting them to inquire about reselling their tickets or finding available tickets on the secondary market.

Concurrently, some fans no longer wanted their tickets for various reasons, and an automated solution was needed to match this extra supply with demand. Prior to implementing this solution, these fans had been messaging the organizers and posting on social media about their desire to buy or sell tickets, creating additional work and a lot of unnecessary noise. The main goal was to ensure fans were not left in a situation where they not only couldn’t attend an event they were excited about, but also lost money.

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Wang Case Study (English) Download

 

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