What ‘are’ NFTs with utilities? At the simplest level, holding an NFT with utility allows you to do something you wouldn’t be able to do without being a holder of that NFT.
Organisations and individuals from music, sports, live events, the arts and anyone with a fanbase or a community, are looking for ways to Increase engagement, reward loyalty and monetize these relationships. Utility engages the owners of the NFTs through exclusive rewards that are only available to these individuals. These rewards can be combined with memberships providing a greater motivation for fans to be a part of performing artist or event organizer programs.
As far as monetization opportunities go, NFTs with utilities allow new ways to cross sell physical and digital products. This can be combined with specific experiences allowing for an upsell to tickets and events in general. Additionally, the providers of these products could participate as sponsors of NFTS opening another avenue to increase revenue around events beyond ticketing.