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ComeTogether launches NFTs with Hawk, a case study in innovation

August 30, 2022 cometogether

Hawk has always been interested in technology and bringing new ideas to the way he shares his music. He wanted to be the first to bring NFTs to music in Greece. In addition, to bringing new technology as an NFT innovator, Hawk wanted to engage with his fans in a new way by creating an exclusive experience via the NFT offer. The owners of these NFTs not only got a special experience during the initial sale, but are also part of a select community for the future.

Performing artists and live event organizers are looking for ways to increase fan engagement, reward loyal fans and to monetize their fan base. NFTs provide solutions to these challenges. ComeTogetherโ€™s NFT solutions provided via UniqTogether include collectibles provided with ticketing or stand-alone.

The Kollectiva NFT collection, consisted of a limited number of 3D NFTs designed by 3D artist KELLOGGS. The execution and development of the NFT project, was done by Hawk and Jo Lids as the project manager, along with the artistic touches from Greg Nerantzakis, as the art director. The owner of each NFT, got exclusive access and received Hawkโ€™s new music track, โ€œElefantasโ€ from the โ€œLIBERTAโ€ album. KOLLECTIVA GANG NFT owners, also acquired the โ€œLibertarian Roleโ€ in the Discord community of the artist. This came with the following unique privileges: Early updates and exclusive access to announcements, giveaways, invitations, tickets, appearances, merchandise and meet ups with the artist.

NFT sales exceed expectations by 20% and the Discord channel experienced accelerated growth with the start of the program.

โ€œThe purpose of KOLLECTIVA is to unite people who share the same artistic vision. Humanityโ€™s greatest achievements always come through cooperation and respect for the uniqueness of each one. If we assume that all of us are pieces of a puzzle, KOLLECTIVA is the hand that puts all these pieces together and the result is creation. Join the movement!โ€ said Hawk Greco.

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O Hawk ฮญฮดฮตฮนฯ‡ฮฝฮต ฯ€ฮฌฮฝฯ„ฮฑ ฯ„ฮฟ ฮตฮฝฮดฮนฮฑฯ†ฮญฯฮฟฮฝ ฯ„ฮฟฯ… ฮณฮนฮฑ ฯ„ฮทฮฝ ฯ„ฮตฯ‡ฮฝฮฟฮปฮฟฮณฮฏฮฑ. ฮŒฯ€ฯ‰ฯ‚ ฯ€ฯฮฟฮฑฮฝฮฑฯ†ฮญฯฮธฮทฮบฮต ฯƒฯ„ฮทฮฝ ฮฒฮนฮฟฮณฯฮฑฯ†ฮฏฮฑ ฯ„ฮฟฯ…, ฮฎฯ„ฮฑฮฝ ฮฟ ฯ€ฯฯŽฯ„ฮฟฯ‚ ฮบฮฑฮปฮปฮนฯ„ฮญฯ‡ฮฝฮทฯ‚ ฯ€ฮฟฯ… ฮญฯ†ฮตฯฮต ฯ„ฮฟ Spotify ฯƒฯ„ฮทฮฝ ฮ•ฮปฮปฮฌฮดฮฑ ฮบฮฑฮน ฯ„ฯŽฯฮฑ ฮญฮณฮนฮฝฮต ฮฟ ฯ€ฯฯŽฯ„ฮฟฯ‚ ฯ€ฮฟฯ… ฮบฯ…ฮบฮปฮฟฯ†ฯŒฯฮทฯƒฮต ฮผฮฟฯ…ฯƒฮนฮบฯŒ ฮบฮฟฮผฮผฮฌฯ„ฮน ฯ„ฮฟฯ…, ฮฑฯ€ฮฟฮบฮปฮตฮนฯƒฯ„ฮนฮบฮฌ ฯ‰ฯ‚ NFT. ฮ‰ฮธฮตฮปฮต ฮฝฮฑ ฮฑฮฝฮฑฮบฮฑฮปฯฯˆฮตฮน ฮญฮฝฮฑฮฝ ฮฝฮญฮฟ ฯ„ฯฯŒฯ€ฮฟ ฮฑฮปฮปฮทฮปฮตฯ€ฮฏฮดฯฮฑฯƒฮทฯ‚ ฮผฮต ฯ„ฮฟ ฮบฮฟฮนฮฝฯŒ ฯ„ฮฟฯ… ฮบฮฑฮน ฮฝฮฑ ฮดฮทฮผฮนฮฟฯ…ฯฮณฮฎฯƒฮตฮน ฮผฮนฮฑ ฮฑฯ€ฮฟฮบฮปฮตฮนฯƒฯ„ฮนฮบฮฎ ฮตฮผฯ€ฮตฮนฯฮฏฮฑ ฮณฮนฮฑ ฯŒฯƒฮฟฯ…ฯ‚ ฯƒฯ…ฮผฮผฮตฯ„ฮตฮฏฯ‡ฮฑฮฝ ฯƒฯ„ฮฟ project ฯ„ฮฟฯ…. ฮŸ ฯƒฯ„ฯŒฯ‡ฮฟฯ‚ ฮฎฯ„ฮฑฮฝ ฯ€ฯ‰ฯ‚, ฯ€ฮญฯฮฑ ฮฑฯ€ฯŒ ฯ„ฮทฮฝ ฮฑฯ€ฮฟฮบฮปฮตฮนฯƒฯ„ฮนฮบฮฎ ฯ€ฯฯŒฯƒฮฒฮฑฯƒฮท ฯƒฯ„ฮฟ ฮผฮฟฯ…ฯƒฮนฮบฯŒ ฮบฮฟฮผฮผฮฌฯ„ฮน, ฮฟฮน ฮบฮฌฯ„ฮฟฯ‡ฮฟฮน ฯ„ฯ‰ฮฝ NFT ฮฝฮฑ ฮณฮฏฮฝฮฟฯ…ฮฝ ฮผฮญฮปฮท ฮผฮนฮฑฯ‚ ฮพฮตฯ‡ฯ‰ฯฮนฯƒฯ„ฮฎฯ‚ ฮบฮฟฮนฮฝฯŒฯ„ฮทฯ„ฮฑฯ‚ ฯ„ฮฟฯ… ฮบฮฑฮปฮปฮนฯ„ฮญฯ‡ฮฝฮท, ฮณฮนฮฑ ฯ„ฮทฮฝ ฮฟฯ€ฮฟฮฏฮฑ ฮญฯ‡ฮตฮน ฯ€ฮฟฮปฮปฮฌ ฯƒฯ‡ฮญฮดฮนฮฑ ฯƒฯ„ฮฟ ฮผฮญฮปฮปฮฟฮฝ.

ฮŸฮน  ฮบฮฑฮปฮปฮนฯ„ฮญฯ‡ฮฝฮตฯ‚ ฮบฮฑฮน ฮฟฮน ฮดฮนฮฟฯฮณฮฑฮฝฯ‰ฯ„ฮญฯ‚ ฮตฮบฮดฮทฮปฯŽฯƒฮตฯ‰ฮฝ ฯˆฮฌฯ‡ฮฝฮฟฯ…ฮฝ ฮฝฮญฮฟฯ…ฯ‚ ฯ„ฯฯŒฯ€ฮฟฯ…ฯ‚  ฮณฮนฮฑ ฮฝฮฑ ฮฑฯ…ฮพฮฎฯƒฮฟฯ…ฮฝ ฯ„ฮทฮฝ ฮฑฮปฮปฮทฮปฮตฯ€ฮฏฮดฯฮฑฯƒฮท ฮผฮต ฯ„ฮฟ ฮบฮฟฮนฮฝฯŒ, ฮฝฮฑ ฮตฯ€ฮนฮฒฯฮฑฮฒฮตฯฯƒฮฟฯ…ฮฝ ฯ„ฮฟฯ…ฯ‚ ฯ€ฮนฯƒฯ„ฮฟฯฯ‚ fans ฮบฮฑฮน ฮฝฮฑ ฮดฮทฮผฮนฮฟฯ…ฯฮณฮฎฯƒฮฟฯ…ฮฝ ฮฝฮญฮตฯ‚ ฯ€ฮทฮณฮญฯ‚ ฮตฮนฯƒฮฟฮดฮฎฮผฮฑฯ„ฮฟฯ‚. ฮคฮฑ NFTs ฮดฮฏฮฝฮฟฯ…ฮฝ ฯ„ฮทฮฝ ฮปฯฯƒฮท ฯƒฮต ฮฑฯ…ฯ„ฯŒ ฯ„ฮฟ ฯ€ฯฯŒฮฒฮปฮทฮผฮฑ. ฮŸฮน ฮปฯฯƒฮตฮนฯ‚ NFT ฯ„ฮทฯ‚ ComeTogether ฯ€ฮฑฯฮญฯ‡ฮฟฮฝฯ„ฮฑฮน ฮผฮญฯƒฯ‰ ฯ„ฮฟฯ… UniqTogether ฮบฮฑฮน ฯ€ฮตฯฮนฮปฮฑฮผฮฒฮฌฮฝฮฟฯ…ฮฝ ฯˆฮทฯ†ฮนฮฑฮบฮฌ ฯƒฯ…ฮปฮปฮตฮบฯ„ฮนฮบฮฌ ฯ€ฮฟฯ… ฮบฯ…ฮบฮปฮฟฯ†ฮฟฯฮฟฯฮฝ ฯƒฮต ฯƒฯ…ฮฝฮดฯ…ฮฑฯƒฮผฯŒ ฮผฮต ฮบฮฌฯ€ฮฟฮนฮฟ ฮตฮนฯƒฮนฯ„ฮฎฯฮนฮฟ ฮฎ ฮฑฮฝฮตฮพฮฌฯฯ„ฮทฯ„ฮฑ. 

H ฯƒฯ…ฮปฮปฮฟฮณฮฎ NFT โ€œKollectivaโ€, ฮฑฯ€ฮฟฯ„ฮตฮปฮตฮฏฯ„ฮฑฮน ฮฑฯ€ฯŒ ฮญฮฝฮฑ ฯ€ฮตฯฮนฮฟฯฮนฯƒฮผฮญฮฝฮฟ ฮฑฯฮนฮธฮผฯŒ 3D NFTs ฯƒฯ‡ฮตฮดฮนฮฑฯƒฮผฮญฮฝฮฑ ฮฑฯ€ฮฟ ฯ„ฮฟฮฝ 3D artist KELLOGGS. ฮ— ฮฑฮฝฮฌฯ€ฯ„ฯ…ฮพฮท ฮบฮฑฮน ฮท ฮตฮบฯ„ฮญฮปฮตฯƒฮท ฯ„ฮฟฯ… NFT project, ฮญฮณฮนฮฝฮต ฮฑฯ€ฯŒ ฯ„ฮฟฯ…ฯ‚ Hawk ฮบฮฑฮน Jo Lids ฯ‰ฯ‚ project manager, ฮผฮฑฮถฮฏ ฮผฮต ฯ„ฮนฯ‚ ฮบฮฑฮปฮปฮนฯ„ฮตฯ‡ฮฝฮนฮบฮญฯ‚ ฯ€ฮนฮฝฮตฮปฮนฮญฯ‚ ฯ„ฮฟฯ… Greg Nerantzakis, ฯ‰ฯ‚ art director. ฮšฮฌฮธฮต ฮบฮฌฯ„ฮฟฯ‡ฮฟฯ‚ NFT, ฮญฮปฮฑฮฒฮต ฮฑฯ€ฮฟฮบฮปฮตฮนฯƒฯ„ฮนฮบฮฌ ฯƒฯ„ฮท ฮบฮฑฯ„ฮฟฯ‡ฮฎ ฯ„ฮฟฯ… ฯ„ฮฟ ฮฝฮญฮฟ ฮบฮฟฮผฮผฮฌฯ„ฮน ฯ„ฮฟฯ… Hawk ฮผฮต ฯ„ฮฏฯ„ฮปฮฟ โ€œElefantasโ€ ฮฑฯ€ฯŒ ฯ„ฮฟ album โ€œLIBERTAโ€. ฮŒฯ€ฯ‰ฯ‚ ฮฑฮบฯฮนฮฒฯŽฯ‚ ฮนฯƒฯ‡ฯฮตฮน ฮบฮฑฮน ฮณฮนฮฑ ฯ„ฮฟฮฝ ฮบฮฌฯ„ฮฟฯ‡ฮฟ ฮตฮฝฯŒฯ‚ CD, ฮดฮตฮฝ ฯ…ฯ€ฮฌฯฯ‡ฮฟฯ…ฮฝ ฯƒฯ…ฮฝฮดฯฮฟฮผฮญฯ‚ streaming ฮบฮฑฮน ฯ„ฮฟ ฮผฮฟฯ…ฯƒฮนฮบฯŒ ฮบฮฟฮผฮผฮฌฯ„ฮน โ€œElefantasโ€ ฮตฮฏฮฝฮฑฮน ฮณฮนฮฑ ฯ€ฮฌฮฝฯ„ฮฑ ฮดฮนฮบฯŒ ฯ„ฮฟฯ…ฯ‚, ฮดฮฏฮฝฮฟฮฝฯ„ฮฑฯ‚ ฯƒฮต ฯŒฮปฮฟฯ…ฯ‚ ฯ„ฮฟฯ…ฯ‚ ฮบฮฑฯ„ฯŒฯ‡ฮฟฯ…ฯ‚ ฯ„ฮท ฮดฯ…ฮฝฮฑฯ„ฯŒฯ„ฮทฯ„ฮฑ ฮฝฮฑ ฯ„ฮฟ ฮฑฮบฮฟฯฯƒฮฟฯ…ฮฝ, ฮฝฮฑ ฯ„ฮฟ ฯ€ฮฟฯ…ฮปฮฎฯƒฮฟฯ…ฮฝ ฮฎ ฮฝฮฑ ฯ„ฮฟ ฮบฮฌฮฝฮฟฯ…ฮฝ ฮดฯŽฯฮฟ.

ฮŸฮน ฯ€ฯ‰ฮปฮฎฯƒฮตฮนฯ‚ ฯ„ฯ‰ฮฝ NFTs ฮพฮตฯ€ฮญฯฮฑฯƒฮฑฮฝ ฯ„ฮนฯ‚ ฯ€ฯฮฟฯƒฮดฮฟฮบฮฏฮตฯ‚ ฮบฮฑฯ„ฮฌ 20% ฮบฮฑฮน ฯ„ฮฟ Discord ฮบฮฑฮฝฮฌฮปฮน ฮณฮฝฯŽฯฮนฯƒฮต ฯฮฑฮณฮดฮฑฮฏฮฑ ฮฑฮฝฮฌฯ€ฯ„ฯ…ฮพฮท ฮผฮต ฯ„ฮทฮฝ ฮญฮฝฮฑฯฮพฮท ฯ„ฮฟฯ… project.

ยซฮ—  KOLLECTIVA ฮญฯ‡ฮตฮน ฯ‰ฯ‚ ฯƒฮบฮฟฯ€ฯŒ ฮฝฮฑ ฮตฮฝฯŽฯƒฮตฮน ฮฑฮฝฮธฯฯŽฯ€ฮฟฯ…ฯ‚ ฮผฮต ฯŒฯฮฑฮผฮฑ ฯƒฯ„ฮฟฮฝ ฮบฮฑฮปฮปฮนฯ„ฮตฯ‡ฮฝฮนฮบฯŒ ฯ‡ฯŽฯฮฟ ฮบฮฌฯ„ฯ‰ ฮฑฯ€ฯŒ ฯ„ฮทฮฝ ฮฏฮดฮนฮฑ ฯƒฯ„ฮญฮณฮท. ฮคฮฑ ฮผฮตฮณฮฑฮปฯฯ„ฮตฯฮฑ ฮตฯ€ฮนฯ„ฮตฯฮณฮผฮฑฯ„ฮฑ ฯ„ฮทฯ‚ ฮฑฮฝฮธฯฯ‰ฯ€ฯŒฯ„ฮทฯ„ฮฑฯ‚ ฮญฯฯ‡ฮฟฮฝฯ„ฮฑฮน ฯ€ฮฌฮฝฯ„ฮฑ ฮผฮญฯƒฮฑ ฮฑฯ€ฯŒ ฯ„ฮทฮฝ ฯƒฯ…ฮฝฮตฯฮณฮฑฯƒฮฏฮฑ ฮบฮฑฮน ฯ„ฮฟฮฝ ฯƒฮตฮฒฮฑฯƒฮผฯŒ ฯƒฯ„ฮทฮฝ ฮผฮฟฮฝฮฑฮดฮนฮบฯŒฯ„ฮทฯ„ฮฑ ฯ„ฮฟฯ… ฮบฮฑฮธฮตฮฝฯŒฯ‚. ฮ‘ฮฝ ฯ…ฯ€ฮฟฮธฮญฯƒฮฟฯ…ฮผฮต ฯŒฯ„ฮน ฯŒฮปฮฟฮน ฮตฮฏฮผฮฑฯƒฯ„ฮต ฮบฮฟฮผฮผฮฌฯ„ฮนฮฑ ฯƒ โ€˜ฮญฮฝฮฑ ฯ€ฮฑฮถฮป ฮท KOLLECTIVA ฮตฮฏฮฝฮฑฮน ฯ„ฮฟ ฯ‡ฮญฯฮน ฯ€ฮฟฯ… ฮตฮฝฯŽฮฝฮตฮน ฯŒฮปฮฑ ฮฑฯ…ฯ„ฮฌ ฯ„ฮฑ ฮบฮฟฮผฮผฮฌฯ„ฮนฮฑ ฮผฮฑฮถฮฏ ฮผฮต ฮฑฯ€ฮฟฯ„ฮญฮปฮตฯƒฮผฮฑ ฯ„ฮทฮฝ ฮดฮทฮผฮนฮฟฯ…ฯฮณฮฏฮฑ.!ยป. โ€“ Hawk Greco.

ฮšฮฑฯ„ฮตฮฒฮฌฯƒฯ„ฮต ฯ„ฮฟ case study ฮณฮนฮฑ ฮฝฮฑ ฮดฮนฮฑฮฒฮฌฯƒฮตฯ„ฮต ฮฟฮปฯŒฮบฮปฮทฯฮท ฯ„ฮทฮฝ ฮนฯƒฯ„ฮฟฯฮฏฮฑ!

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