ComeTogether has been historically known for its work in the music live events industry – from festivals to concerts to NFT collectibles developed with artists. The company has now moved beyond music into other industries – sports, performing arts, business conferences, museums and art galleries.

The basic portfolio of ComeTogether functionality can be applied to all markets, although the specific combination of solutions could vary across the different industry verticals. Let’s consider how market specific applications would be tailored to the organizers/attendees of these events in support of current industry challenges.

Sports: Ticket fraud and scalping are a growing challenge for sports events. Who can forget the UEFA and the French football federation fiasco in 2022 where there were an estimated 2,800 fake tickets. Unfortunately, this continues to become a more prevalent challenge across popular sports matches globally. Another topic is the management of season tickets to ensure that tickets have the opportunity to be used if the holder can’t attend, so the stadium isn’t filled with empty seats. Blockchain is a perfect solution.

Performing arts: The performing arts are also plagued by the challenges of ticket resale fraud, exorbitant pricing and season ticket attendance. NYTix recently published an article discussing the ticket fraud and resale challenges existing on Broadway. Digital ticketing based on a Blockchain infrastructure will go a long way to help ensure that ticket resale is managed in a legitimate way. In the resale scenario many tickets are resold with inaccurate seating location descriptions. 3D seating provided by ComeTogether ensures an accurate depiction of where the seat is located before a purchase takes place.

Business conferences: Business conferences may not suffer from ticket fraud and resale challenges, but they have their set of topics that need to be addressed. One is proof of attendance. As business professionals attend different conferences it can be important for them to prove their attendance as a confirmation of training. 

NFTs are also a great way to share content from business conferences. With NFT-gated content it’s easy to control who is allowed access to what contact without having to distribute cumbersome logins that users can ultimately misplace. 

Museums and art galleries: Museums (and Art Galleries) also fall prey to ticket resale fraud in some of the larger hard to gain entry ticket museums. With any resale sites that provide tickets from many different venues the buyer must beware if these are legitimate resales and if the pricing is not over-inflated.

Enabling ticket sale and resale directly from a museum’s website protects against ticket fraud and enables the museum to control the resale pricing levels. ComeTogether offers white label solutions that enable tickets to be sold and resold directly from the website of the museum or art gallery with their own branding.Digital collectibles are a way to provide a treasured memory after attending one of these venues. As we’ve moved to a more digital world the opportunity to have physical keepsakes has declined in some instances. Digital keepsakes – collectibles – provide the opportunity to continue to offer attendees something to ‘take home’ from their visit.

Check out the portfolio of ComeTogether solutions available across these industry verticals

Check out current events across these industry verticals

The power of knowing your customer well can never be underestimated. Or in the case of a live event, more specifically your attendees. Building future marketing programs based on the analysis of today’s buyers will help event organizers to provide a solution better aligned with their attendees and their buying personas.

Of course, the solution being provided is a live event. But this is only the simple starting point to craft something aligned with your attendees’ desired overall experience and purchasing patterns. Let’s consider how this could work with advanced digital or NFT ticketing solutions?

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Ticketing is where it all begins with any live event. The first impression of the event to come, the excitement of making the purchase and knowing you’re going to see something amazing.

Today’s digital ticketing solutions are the starting point to enhance the customer experience for your next event, but you don’t need to jump straight to new technologies such as NFT ticketing. There are still many enhancements digital tickets can provide to catch the attention of your attendees. Let’s begin with the buying process.

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Music NFTs have been increasingly in the news over the last few years with big name performers releasing their own NFT collections, music tracks via NFT and NFTs with utility that allow the purchasers access to content or the ability to connect directly with artists. It’s not only important to consider the implications to the fans, but also the financial and brand implications to the artists.

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NFTs and Cryptocurrency are two topics that have been used in the media in a way that can bring confusion to the reader if they are not already familiar with these terms. They both function on blockchain and are a digital assets. This is where the similarity stops and the differences begin.

Learn more about this comparison along with the process to buy and safeguard NFTs, Tips for deciding what to buy and some caution about taxation.

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IQ Magazine has released their 2023 ticketing report and ComeTogether is featured!

The yearly publication highlights different ticketing activities by country and ComeTogether was featured in the discussion about Greece. Stathis Mitskas, CPO/Co-Founder shared “ComeTogether’s core solution focuses on NFT ticketing, protection from fraudulent tickets, and the management of secondary market pricing. During the last year, NFT ticketing has progressively gained market share in the region and is now expanding to include NFT collectibles with utility.”

Learn more about the Greek ticketing market in IQ Magazine

The main challenge that organizers of events currently faces is the desire to be able to sell tickets to live events directly from their website. In order to do this, there needs to be a solution that can enable the functionality from a technology perspective, but also position their brand in a positive way. 

White label functionality provides an NFT blockchain ticketing solution that carries your brand. Always have your identity first when users are purchasing and using tickets! 

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Maybe this is an overstatement, but ticket fraud is certainly causing havoc in the live events industry. With overinflated pricing and fraudulent tickets making secondary market purchases a landmine of potential bad outcomes, fans are getting scammed and event organizers are left trying to pick up the pieces on something that is out of their control. Or is it?

How big is this problem?

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ComeTogether announces the first edition of the Let’s ComeTogether newsletter to address topical issues related to all things NFT ticketing! We begin with an overview of NFTs with utilities and why they matter.

Let’s start with the basics, so we’re all on the same page. What ‘are’ NFTs with utilities? At the simplest level, holding an NFT with utility allows you to do something you wouldn’t be able to do without being a holder of that NFT.

And just in case you’re new to this topic, an NFT is a non-fungible token or digital ownership of assets. Created through the blockchain, they are similar to a cryptocurrency, but are a digital representation of one-of-a-kind assets that entail uniqueness or scarcity, such as a collectible, a ticket, a song etc.

Now back to the topic of NFTs with utilities…

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ComeTogether is in IQ Magazine highlighting the opportunities for NFTs with utilities. They’re more than just a ticket!

We discuss how to engage fans, reward loyalty, build your brand and increase revenue. Something every event organizer, artist and record label would surely like to do. And let’s not forget the attendees. The new functionality of NFTs with utilities opens the door for an enhanced event going experience.

The world of ticketing has moved at a fast pace. We’ve gone from paper tickets to basic digital tickets to blockchain tickets with dynamic QR codes that ensure validity and protect from ticket scams and scalpers.

At the simplest level, NFT tickets can be retained as a collectible, but that’s only the beginning. Read the full article and watch the video to learn about the benefits of NFTs with utilities for everyone involved in live music events.