NFT Ticketing & Utilities: The Ultimate Guide

NFT Ticketing & Utilities the ultimate guide article title with cometogether logo below and a visual with two NFT tickets with a dynamic QR code for ticket scanning.


The application of blockchain technology is reshaping various industries, with event ticketing being one of the most significant beneficiaries. This transformation is driven by the core principles of blockchain, including decentralization, transparency, and immutability, which together bring validity, traceability, and ownership into the ticketing process.

The fusion of blockchain and NFTs is redefining the ticketing industry, creating a system that is secure, transparent, and customer-centric. With platforms like ComeTogether leading the charge, the future of event ticketing seems poised for a technological revolution, one that brings benefits for event organizers, artists, and fans alike. It’s an exciting journey, and as we navigate this new landscape, the focus should be on maximizing the benefits of this technology while minimizing potential challenges.The breakthrough of Non-Fungible Tokens (NFTs) has triggered a new phase in the event management industry, now known as NFT ticketing. The amalgamation of blockchain technology and event ticketing has emerged as an innovative solution to prevalent problems like ticket scalping and fraud, which have severely affected the live events industry.

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a digital ticket in the form of an NFT. The ticket is rectangular in shape and has a blue and white color scheme. The top of the ticket features the event name in bold white letters, with the date and time of the event listed below in smaller white text. The middle of the ticket features a QR code, which can be scanned to verify the authenticity of the ticket. The bottom of the ticket features additional event details, including the venue and seat number, in smaller white text.

What is NFT ticketing?

At the heart of this evolution are Non-Fungible Tokens (NFTs). These digital tokens represent ownership of unique assets and are created on the blockchain, bearing similarities to cryptocurrencies. However, unlike cryptocurrencies, which are fungible and can be interchanged, NFTs are unique, ensuring digital scarcity and ownership. This concept is similar to a football trading card, where the owner of the NFT doesn’t possess the physical card but has a token representing their ownership of the item, enabling them to sell and profit from this card.

In the realm of ticketing, each NFT represents a unique ticket, holding an identifier that cannot be duplicated, thus ensuring the ticket’s validity. Furthermore, as each transaction is recorded on the blockchain, there’s full traceability of the ticket’s life cycle, from its creation to its last transaction.

Platforms like ComeTogether leverage this technology to provide a disruptive and innovative solution to ticketing, offering peace of mind for your customer experience. NFTs not only provide a safeguard against ticket fraud but also tackle ticket scalping, as the blockchain technology allows for the inclusion of smart contracts. These contracts can be coded to ensure a percentage of secondary sales go back to the event organizers, thereby maintaining fair ticket pricing and generating additional revenue streams.

Hand Holding Smartphone with the ComeTogether NFT Ticketing App Presentation in front of digital chains background.

How NFT Event Tickets Work

ComeTogether’s tickets are now transformed into NFTs, digital tokens unique in their identity, making them impossible to replicate and thereby eliminating the threat of counterfeit tickets. But that’s not where the innovation stops. These NFTs can also be resold as digital collectibles even after the event, opening up a new market for enthusiasts and collectors.

In a departure from the conventional static QR code tickets that have long been a security weakness, ComeTogether introduces a new form of digital ticket. These tickets are delivered via a dynamic QR code that changes every 30 seconds. This ensures that tickets are always original and valid for event entry, significantly reducing the risk of ticket fraud and enhancing security.

Event organizers maintain control and tracking of these tickets throughout their lifecycle, even if they change hands. This feature is especially useful in cases of resale or when tickets are transferred to a friend, as it maintains the integrity of the ticketing process while providing event organizers with crucial data and insights.

Beyond merely serving as event passes, these NFT tickets also have the potential to enhance the fan experience. They can be bundled with exclusive content or experiences, serve as digital collectibles, and offer a new revenue stream for event organizers through commission on secondary sales.  An NFT ticket can unlock exclusive content or experiences, enhancing the overall event experience and serving as a digital collectible that can be resold even after the event. This unique blend of utility and value represents a significant shift in how we perceive event tickets.

However, as with any emerging technology, there are challenges to consider. Ensuring inclusivity for all potential users, regardless of their familiarity with blockchain or cryptocurrencies, is crucial. There’s also a need for clear regulatory guidelines to promote trust and security in this evolving landscape.

In addition, we can create NFTs from event memories, such as videos or Augmented Reality (AR) experiences, adding another layer of value to the ticket. This not only transforms the event ticket into a long-term asset but also enhances the overall experience for attendees.

We offer a dedicated marketplace for selling these NFTs (both tickets and collectibles), and these are interoperable with existing marketplaces, expanding the potential reach and liquidity of these assets. The event organizer can track these NFTs throughout their lifecycle and even receive a commission each time they’re resold, creating a new revenue stream that’s not present in the traditional ticketing system.

Two purple ComeTogether NFT Tickets in front of a concert crowd background.

NFT event ticketing: How to obtain NFT tickets

In the burgeoning world of Non-Fungible Tokens (NFTs), the application of this technology to event ticketing is revolutionizing the experience for event-goers, organizers, and artists alike. This transition from traditional ticketing to NFT ticketing involves unique digital tokens known as NFTs, which are secured on the blockchain, promising authenticity, transparency, and an enhanced user experience.

Purchasing an NFT ticket is a straightforward process similar to traditional ticket buying. The unique aspect is that these transactions take place in fiat currencies like Euro or USD through card payments, eliminating the need for users to hold cryptocurrency. The acquired NFT is then sent directly to the user’s digital wallet, representing a unique ticket that is both verifiable and immune to duplication or forgery.

Notably, the process of issuing, redeeming, and exchanging NFTs within the app’s marketplace is free from any gas fees, making it more accessible and cost-effective for users. Moreover, users have the option to connect their Metamask wallets and withdraw or ‘mint’ their NFTs on Polygon, although this action is subject to gas fees. This feature ensures interoperability with other NFT marketplaces and social media platforms.

An infographic provides a comprehensive overview of this innovative technology and its potential to revolutionize various industries. The image shows a colorful and engaging infographic that explains the concept of utility NFTs and their potential applications on both the physical and the digital world.

Beyond Ticketing Solutions

This discussion isn’t all about the digital world, NFT utilities can allow access to digital assets, but also physical assets. Some of you may have heard of the term phygital – this brings together the physical and digital world as you would expect. 

NFTs with utilities allow for the experience to expand once a fan enters an event. Attending an event is an experience and the utility provided by NFTs can substantially enhance the experience of those who come to an event. There could also be the opportunity to provide different types of experiences with different categories of NFTs.

Utilities don’t need to stop after the event, they are a great way to stay connected with fans (attendees). Why not use this opportunity to create a community with fans? Once they have the NFT on their device, ongoing communication for delivery of additional utilities can continue. This is like opening a new channel for marketing campaigns for your future events. 

Also, utilities don’t need to only be about in-person events. By allowing the holder of the NFT to do/access something they couldn’t otherwise, this can be broadened beyond events.

It is hopefully clear at this point why the organization (event organizer, performer, sports club, etc) issuing NFTs with utilities can use this functionality to promote their brand, increase their revenue, maintain exclusivity where desired and stay in close touch with their audience. In addition to developing new revenue streams for the NFT utilities mentioned above, there is also the opportunity to sell and promote sponsorships within the NFTs from your partner network.

But why is this a great idea for the fans? NFTs with utilities allow the holders of those NFTs to expand their access, experiences and memories of participating in an event through a single interface – the NFT they hold on their device. Everyone wants to feel special, access something not everyone can and take home a sharable memory. These desires are all addressed via this technology.

A Brave New World Awaits

As we step into this exciting new world of event ticketing, it’s crucial to remember that this technology should be inclusive and accessible for all potential users, not just the technologically savvy. It’s equally important to establish clear regulatory guidelines that inspire trust and foster security in this rapidly evolving domain.

Blockchain and NFTs offer a tantalizing glimpse of a future where tickets aren’t just proof of purchase, but an experience in themselves. This brave new world promises not only a secure and efficient ticketing process but also an enriched fan experience that begins the moment the ticket is purchased.

Indeed, NFTs have the potential to redefine our relationship with events, making each ticket an unforgettable experience. As the waves of this revolution ripple outwards, platforms like ComeTogether are spearheading this exciting evolution, navigating the thrilling path to a future where the joy of the event begins with the ticket itself.


What is blockchain technology?

Blockchain technology is a form of decentralized ledger that records transactions across many computers. The key principles of blockchain include decentralization, transparency, and immutability, which ensure validity, traceability, and ownership in the process of transactions.

What are Non-Fungible Tokens (NFTs)?

Non-Fungible Tokens (NFTs) are unique digital tokens that represent ownership of a specific item or content on the blockchain. Unlike cryptocurrencies, which are fungible and interchangeable, NFTs are unique and provide digital scarcity and ownership.

How do NFTs and blockchain technology apply to event ticketing?

Platforms like ComeTogether leverage NFTs and blockchain technology to offer a secure and transparent ticketing system. Each NFT represents a unique ticket, with an identifier that cannot be duplicated, ensuring the ticket’s validity. Moreover, all transactions are recorded on the blockchain, providing full traceability of the ticket’s life cycle.

What are the advantages of using NFTs for ticketing?

NFTs offer a secure way to combat ticket fraud and scalping. They also introduce new possibilities like creating digital collectibles that can be resold after the event, providing additional value to the ticket holders and new revenue streams for event organizers.

How do smart contracts play a role in NFT ticketing?

Smart contracts, part of the blockchain technology, can be coded to ensure a percentage of secondary sales go back to the event organizers, thereby maintaining fair ticket pricing and generating additional revenue streams.

How do customers purchase NFT tickets?

The process is similar to traditional ticket buying, but transactions take place in fiat currencies like Euro or USD through card payments. The acquired NFT is then sent directly to the user’s digital wallet, representing a unique ticket.

What are some potential challenges in implementing NFT ticketing?

As with any emerging technology, there are challenges to consider such as ensuring inclusivity for all potential users, regardless of their familiarity with blockchain or cryptocurrencies. There’s also a need for clear regulatory guidelines to promote trust and security in this evolving landscape.

What are utility NFTs?

Utility NFTs are unique digital tokens that not only hold value due to their uniqueness but also offer functional benefits to the holder. These benefits can range from access to exclusive content, experiences, or services, to participation in decision-making processes, or even financial returns.

What does the term "phygital" mean?

The term “phygital” brings together the physical and digital world. In the context of NFTs, they can provide access to both digital assets, like exclusive content or experiences, and physical assets like merchandise or access to VIP areas at an event.

How can utility NFTs enhance the event experience?

Utility NFTs can substantially enhance the experience of those who attend an event by providing access to VIP areas, meet-and-greet with performers or sports personalities, special digital or physical collectibles, and discounts on purchases within the event. They can also offer ongoing engagement opportunities even after the event, like advance notice of upcoming events with special offers, access to exclusive content, and merchandise associated with the brand.

NFTs with utilities: ticketing, music, collectibles, memberships

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