ComeTogether’s tickets are a non-fungible token (NFT) with embedded business logic (the organizer’s rules govern the entire ticket lifecycle). This innovative form of digital ticket is accomplished using a dynamic QR code that changes every 30 seconds, ensuring tickets are always original and valid for event entry. Additionally, facial recognition and Bluetooth Low Energy (BLE) functionality can be added to provide more seamless and faster methods for ticket validation as opposed to traditional ticket scanning.

But it’s not only just about the ticket buyers’ experience. Beginning with an event owner’s dashboard that allows the creation of tickets to be sold through the ComeTogether Ticket Marketplace (or by the event owner using white label branding – should have a link to the white label section on the technology page) and moving from the initial ticket sales to secondary market resale. If this is allowed and if so, what are the restrictions – number of tickets and price cap – that the event organizer always controls. When it’s time for the event ComeTogether’s ticket scanner is one of the fastest available today to facilitate event attendees quickly through the entry process and keep their excitement high. Post event, the audience insight tool helps to understand who came to the event to support marketing outreach for upcoming events.

Controlling the ticketing secondary market has historically been a challenge for event organizers. With ComeTogether’s technology this has now become an opportunity. Today the scenario does not work in favor of the fans or the organizers. Prices can be inflated, fraudulent tickets can be sold, tickets can be resold without the organizer’s approval and they don’t receive any of the resale profits.

It doesn’t have to be this way. The organizer’s dashboard enables organizers to decide whether or not tickets can be resold and if so, what the maximum resale price is. Once a ticket has been resold, a percentage of the profits from these resales are automatically allocated back to the event organizer (only if the organizer sets the resale parameters to do so) through the ComeTogether payment process.

Additionally, the use of a ticket wallet provides the ability for ticket buyers to set their tickets for resale, following the organizer’s rules, etc. A unified primary and secondary ticket marketplace provides ticket buyers with original tickets for sale from both the primary and secondary market ensuring ticket validity and reasonable pricing.

You don’t have to let the relationship with your fans end when the event is over. With ComeTogether’s audience insights tools, event organizers have the ability to really know their attendees. Topics that are detailed include: who purchased tickets, how many and what type, did they resell or share with other attendees and their contact information. This allows event organizers to plan marketing campaigns for future events, share promotions with prior attendees and create loyalty programs. This ability to know who ‘actually’ attended your event, provides a deeper understanding of your event demographics than is possible with today’s legacy ticketing systems, that only know who purchased a ticket.

The Organizer Dashboard goes a step further in enabling event organizers to control ticketing related topics from the start to the finish and beyond their event. Begin by creating your event in the dashboard and provide the branding for your tickets. Setting the parameters for pricing, secondary market resales, block ticket purchases and commission percentages. Add additional performances during the run of an event series. Monitor your ticket sales in real time and visualize the performance in regards to revenue, ticket sales and orders, across different time intervals. Run audience insight reports during and following the event. It’s easy to use and allows for real time editing at any time.