The live events industry currently has a big problem. This market is being cannibalized by ticket scalpers and fraud. They use ticket bots to buy tickets the moment they go on sale, only to resell them later at much higher prices, ultimately leading to lost revenue for organizers and performers. Even worse, some fans are denied access to events because they were sold fake or already scanned tickets.
Although this problem is at the top of everyone’s mind, this isn’t the only thing challenging the live events industry. Maintaining control and tracking of tickets from creation through event attendance. This includes the potential to unlock the secondary market through resales in advance of the event, if it becomes sold out and as collectibles post event. These are just a few topics that could come into play.