Case Study: Open new doors for additional event revenue through safe event ticket resale
Adriatique is a Swiss electronic music producer and DJ duo consisting of Adrian Shala and Adrian Schweizer. They first met in 2008 and have been producing and playing electronic music as Adriatique since 2009. The Adriatique X show took place on 10 May, 2025 at the Dionyssos Marble Quarry, the source of the Pentelic marbles, used in the construction of the Parthenon at Acropolis. Also joining them at this performance were well known artists Rivo, Liva K and KORRILA.
The performance was fully sold-out and the decision was made to enable resale for valid ticket holders thirteen days prior to the event. Attendee plans change, and the FOR303 team wanted to ensure that fans who had purchased tickets and now could not attend had an option to resale their tickets in a safe manner to those who had missed the chance during the original purchase window.
The main priorities for enabling secondary market resale were:
✓ Supporting a positive fan experience by allowing for resale in a safe manner
✓ Protecting fans from ticket fraud and scalping during the resale process:
   → Valid tickets
   → Reasonable pricing
✓ Reducing the possibility of ‘no shows’ resulting in empty seats and lost consumption revenue during the event
“Working with ComeTogether as a partner helped us to ensure fans had a positive experience with ticket purchasing and resale for our sold-out event. Fans were able to resell tickets if their plans changed allowing others to attend that had missed the initial opportunity. In addition to providing a safe alternative for ticket resale, we were able to share in the revenue generated through these sales. This is not only about the ticket resale revenue, but the revenue driven by consumption during the event. Empty seats would have resulted in a decrease of this revenue,” said Nikos Tzioufas FOR303.
Read the full Adriatique Case Study