A live event ticket isn’t just a way to gain access to an event. It can also open many new doors for live event organizers to increase opportunities for revenue.

Check out the newsletter to learn about the following topics in more detail:

• Digital (NFT) collectible tickets: Everyone has collected ticket stubs from their favorite concerts or other live events at some point in their lives, but what happens with digital tickets?
• Digital collectible tickets as a marketing tool: Viral (community) marketing can occur when ticket purchasers share their digital collectibles on social media
• Rewarding fan loyalty: Based on Audience Insights, it’s possible to develop programs to reward or make targeted offers to loyal fans. 
• Cross-selling/Up-selling of physical and digital products and experiences: NFT tickets are the basis for enhancing the event experience for attendees and driving additional revenue opportunities for event organizers

Read the entire discussion on LinkedIn and don’t forgot to sign up to receive notifications of new issues directly through your LinkedIn feed.

The power of knowing your customer well can never be underestimated. Or in the case of a live event, more specifically your attendees. Building future marketing programs based on the analysis of today’s buyers will help event organizers to provide a solution better aligned with their attendees and their buying personas.

Of course, the solution being provided is a live event. But this is only the simple starting point to craft something aligned with your attendees’ desired overall experience and purchasing patterns. Let’s consider how this could work with advanced digital or NFT ticketing solutions?

Read the entire discussion on LinkedIn and don’t forgot to sign up to receive notifications of new issues directly through your LinkedIn feed.