Reworks is the pioneer electronic music festival in Greece and among the most well-known in Europe, presenting a wide spectrum of electronic music and its relationship with other music genres since 2005.

Once the festival was underway with 3 of 5 festival days fully sold out, a new challenge emerged. How to support fans reaching out who wanted to be able to resell tickets to these events due to a change in their plans. Given there was an outstanding demand to purchase tickets to the event from fans initially disappointed due to sold out dates, reworks needed to figure out how to ensure a positive ticket resale experience for their fans. It was important to enable a safe resale experience for ticket buyers and sellers, as ticket fraud and scalping is a common, notorious phenomenon for events with huge demand and naturally there were some incidents of it in prior years of the festival.

“Our partnership with ComeTogether began in 2023 with the focus initially on the desire to deploy a solution to allow us to sell tickets directly from our website with reworks’ branding. During the festival we started to receive requests from fans who could not attend our four sold out days asking to be able to resell their tickets. Based on the success of ComeTogether’s functionality to enable this with only a quick click in the organizer’s dashboard we built this into our plan from the start this year for sold out shows. Problem solved – happy fans buying and selling tickets, a safe resale platform ensuring valid tickets and reasonable pricing and an additional source of revenue for reworks,” said Anastasion Diolazis, Music Director of NON and reworks festival.

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reworks festival Case Study Download

Reworks wanted the ability to sell tickets to their festival directly from their website. In order to do this they needed to find a ticketing solution that could not only help them to accomplish this from a technology perspective, but also from a brand positioning perspective.

When considering a white label solution it was important to find a partner that would do all of the heavy lifting for them. Provide the technical solution and industry expertise to develop an outcome that was easy for them to implement and still kept their brand in the spotlight.

The main priorities for a different approach to ticket sales needed to address the following:

• Keep their brand in the forefront, they have high brand recognition and need to be found easily when fans search for their festival online.
• Make ticket sales directly from their website.
• Determine what event details they share with fans about the event they will attend.
• Position other events to potential buyers to upsell to multiple purchases.
• Easy to implement, no need for development resources.

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Reworks Case Study (English) Download