Reworks wanted the ability to sell tickets to their festival directly from their website. In order to do this they needed to find a solution that could not only help them to accomplish this from a technology perspective, but also from a brand positioning perspective.
When considering a white label solution it was important to find a partner that would do all of the heavy lifting for them. Provide the technical solution and industry expertise to develop an outcome that was easy for them to implement and still kept their brand in the spotlight.
The main priorities for a different approach to ticket sales needed to address the following:
- Keep their brand in the forefront, they have high brand recognition and need to be found easily when fans search for their festival online.
- Make ticket sales directly from their website.
- Determine what event details they share with fans about the event they will attend.
- Position other events to potential buyers to upsell to multiple purchases.
- Easy to implement, no need for development resources.
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Reworks Case Study (English) Download
