To grow reach without additional ad spend, Primer used ComeTogether’s community marketing at checkout to turn buyers into ambassadors—driving ~1 Million organic views and incremental sales at near-zero cost.

About Primer Music Festival
Primer Music Festival is one of the largest music festivals in Greece and ranked No. 42 in DJ Mag’s Top 100 Festivals worldwide. In its 6th year, the festival moved to the Olympic Athletic Center of Athens (OAKA), delivered at an entirely new level of scale and production. Held on 6–7 September 2025 in Athens, headliners included Armin van Buuren, Boris Brejcha and Alesso, with performances by ARTBAT, Paul Kalkbrenner, Faithless , Afshin Momadi, Ameme, Fideles, Hi Profile, Kalamo, Massoma, Maus, Mimifxy, Purple Disco Machine and Skinny.

The challenge
Primer trusted us as their exclusive ticketing provider for 2025. They were looking for creative ways to grow awareness about their event, the impressive line-up and to acquire new attendees, beyond its existing loyal fan base, without materially increasing the marketing budget.

“ComeTogether turned our fans into our best marketers. With their community marketing, fans shared right after checkout, driving hundreds of thousands of organic views plus higher intent from new audiences. The setup was simple, tracking was transparent and rewarding fans was easy. We’re excited to build on this for 2026, “Andreas Panagos, CEO, Primer Music Festival

Read the full Primer Music Festival Case Study

ComeTogether spoke with startupper.gr about our success working with event organizers as a strategic partner to turn market challenges into growth opportunities by maximizing revenue and audience engagement. Transforming the digital ticket from a “boring” QR code into a dynamic marketing and revenue tool we have turned event attendees into a marketing channel, identified new revenue opportunities for event organizers and protected fans from unregulated secondary markets. The story highlights three of our recent success stories with Primer Music Festival, Adriatique and reworks festival.

Learn more about the interview (Greek language) at startupper.gr

Ben Lee, IQ Magazine, looks at what’s driving the shift behind the growth of direct-to-consumer (D2C) ticketing – and why the big B2C players still matter.

ComeTogether is profiled in this discussion about the current state of ticketing for live music events. B2C and D2C ticketing are not mutually exclusive, they need to coexist.

CEO Lazaros Penteridis says the company’s looking at how it can encourage clients to use morecommunity and affiliate marketing to boosts marketing reach. “The underlying digitisation of theticketing industry is using technology that drives personalisation and fan loyalty. It’s almost like having anexpanded sales force to grow revenue.”

The full article is included in this year’s IQ Magazine International Ticketing Report.

For the third year running, ComeTogether has been featured in the IQ Magazine International Ticketing Report.

There are sections in the report highlighting the current state of ticketing by country and Greece is one of the key locations that is included. This year the focus was on secondary market resale and ComeTogether’s option to allow event organizers and promoters to choose whether or not to allow resale was highlighted. Additionally, the article highlighted our new debt facility allows us to provide ticketing advances for event organisers.

Community marketing is like a delicious recipe with several essential ingredients blended together. It starts with relationship building – creating those genuine connections where people actually want to hear from you. Then you add value exchange, giving your community members awesome perks for hanging out with you. The magic of word-of-mouth happens naturally when you create an environment where people can’t stop talking about you.

This approach is all about building genuine relationships with your audience instead of just blasting them with “BUY NOW!” messages. When done right, your customers become your biggest cheerleaders.

Read the entire discussion on LinkedIn and don’t forgot to sign up to receive notifications of new issues directly through your LinkedIn feed.

ComeTogether CEO, Lazaros Penteridis, recently had the opportunity to speak with Naftemporiki TV to share the keys to transforming live events.

The discussion was focused on the use of blockchain technology and NFTs to accomplish these goals. We help event organizers boost revenue across their ticket, sponsorship and product sales, all while supercharging fan engagement and preventing ticket fraud and scalping.

With over 500,000 tickets sold to date in Greece, the UK, Australia, Germany, and Spain, there are a lot of lessons learned and best practices to share. Don’t miss Lazaros’s insights on the future of event ticketing!

Learn more about the interview (Greek language) on Naftemporiki TV

ComeTogether spoke with Makthes.gr to discuss the challenges we address related to ticket fraud in live events. We’ve made a lot of progress since this interview expanding our customer base and the number of events supported. Check out the updates on the home page as these numbers continue to rise. Our ‘passion for technology’ underlies all that we do to protect fans and open new doors for revenue opportunities for event organizers.

Learn more about the interview (Greek language) at Makthes.gr

ComeTogether was recently awarded the 4th place selection in the 14th edition of the NBG Business Seeds startup competition. We had the opportunity to discuss our solution and the path to achieve our current status since founding in 2019, as well as the benefits of the competition with startuppergr.

Learn more about the interview (Greek language) at Startuppergr

Η ComeTogether κατέκτησε την 4η θέση στον 14ο διαγωνισμό NBG Business Seeds για startups. Είχαμε την ευκαιρία να συζητήσουμε τη λύση μας και την πορεία που ακολουθήσαμε από την ίδρυση μας το 2019, καθώς και τα οφέλη του διαγωνισμού, με το Startupper.gr.

Μάθετε περισσότερα για τη συνέντευξη (στην ελληνική γλώσσα) στο Startupper.gr

IQ Magazine has released their 2024 ticketing report and ComeTogether is featured!

The yearly publication highlights different ticketing activities by country and ComeTogether is once again featured in the discussion about Greece. Claudia Bacco, CMO shared ““Our solutions allow event organisers to decide whether or not resale is permitted and set parameters for pricing levels.”  As ticket resale continues to allow for the possibility of fraudulent tickets and over-inflated pricing these are key functionalities. ComeTogether provides ‘safe’ ticket resale.

Learn more about the Greek ticketing market in IQ Magazine

A live event ticket isn’t just a way to gain access to an event. It can also open many new doors for live event organizers to increase opportunities for revenue.

Check out the newsletter to learn about the following topics in more detail:

• Digital (NFT) collectible tickets: Everyone has collected ticket stubs from their favorite concerts or other live events at some point in their lives, but what happens with digital tickets?
• Digital collectible tickets as a marketing tool: Viral (community) marketing can occur when ticket purchasers share their digital collectibles on social media
• Rewarding fan loyalty: Based on Audience Insights, it’s possible to develop programs to reward or make targeted offers to loyal fans. 
• Cross-selling/Up-selling of physical and digital products and experiences: NFT tickets are the basis for enhancing the event experience for attendees and driving additional revenue opportunities for event organizers

Read the entire discussion on LinkedIn and don’t forgot to sign up to receive notifications of new issues directly through your LinkedIn feed.