The main challenge that organizers of events currently faces is the desire to be able to sell tickets to live events directly from their website. In order to do this, there needs to be a solution that can enable the functionality from a technology perspective, but also position their brand in a positive way. 

White label functionality provides an NFT blockchain ticketing solution that carries your brand. Always have your identity first when users are purchasing and using tickets! 

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Reworks wanted the ability to sell tickets to their festival directly from their website. In order to do this they needed to find a ticketing solution that could not only help them to accomplish this from a technology perspective, but also from a brand positioning perspective.

When considering a white label solution it was important to find a partner that would do all of the heavy lifting for them. Provide the technical solution and industry expertise to develop an outcome that was easy for them to implement and still kept their brand in the spotlight.

The main priorities for a different approach to ticket sales needed to address the following:

• Keep their brand in the forefront, they have high brand recognition and need to be found easily when fans search for their festival online.
• Make ticket sales directly from their website.
• Determine what event details they share with fans about the event they will attend.
• Position other events to potential buyers to upsell to multiple purchases.
• Easy to implement, no need for development resources.

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Reworks Case Study (English) Download

Maybe this is an overstatement, but ticket fraud is certainly causing havoc in the live events industry. With overinflated pricing and fraudulent tickets making secondary market purchases a landmine of potential bad outcomes, fans are getting scammed and event organizers are left trying to pick up the pieces on something that is out of their control. Or is it?

How big is this problem?

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ComeTogether announces the first edition of the Let’s ComeTogether newsletter to address topical issues related to all things NFT ticketing! We begin with an overview of NFTs with utilities and why they matter.

Let’s start with the basics, so we’re all on the same page. What ‘are’ NFTs with utilities? At the simplest level, holding an NFT with utility allows you to do something you wouldn’t be able to do without being a holder of that NFT.

And just in case you’re new to this topic, an NFT is a non-fungible token or digital ownership of assets. Created through the blockchain, they are similar to a cryptocurrency, but are a digital representation of one-of-a-kind assets that entail uniqueness or scarcity, such as a collectible, a ticket, a song etc.

Now back to the topic of NFTs with utilities…

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Wang was touring Greece for a series of performances organized by 5ive Star Events. Wang belongs to the youngest generation of Greek rappers who bring the newest Thessaloniki rap wave to the spotlight. Becoming known by his initial records Wonderkid, Criminal, and Takeshi in 2020, Wang quickly stood out in producer’s Dof YouTube-music sessions, followed by numerous collaborations.

With the entire tour being sold out, there was a concern about the potential influx of fraudulent tickets in the market. To verify the authenticity of resold tickets, 5ive Star Events, the event organizers for these sold-out events, sought assistance from ComeTogether. Fans had been directly contacting them to inquire about reselling their tickets or finding available tickets on the secondary market.

Concurrently, some fans no longer wanted their tickets for various reasons, and an automated solution was needed to match this extra supply with demand. Prior to implementing this solution, these fans had been messaging the organizers and posting on social media about their desire to buy or sell tickets, creating additional work and a lot of unnecessary noise. The main goal was to ensure fans were not left in a situation where they not only couldn’t attend an event they were excited about, but also lost money.

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Wang Case Study (English) Download

ComeTogether is in IQ Magazine highlighting the opportunities for NFTs with utilities. They’re more than just a ticket!

We discuss how to engage fans, reward loyalty, build your brand and increase revenue. Something every event organizer, artist and record label would surely like to do. And let’s not forget the attendees. The new functionality of NFTs with utilities opens the door for an enhanced event going experience.

The world of ticketing has moved at a fast pace. We’ve gone from paper tickets to basic digital tickets to blockchain tickets with dynamic QR codes that ensure validity and protect from ticket scams and scalpers.

At the simplest level, NFT tickets can be retained as a collectible, but that’s only the beginning. Read the full article and watch the video to learn about the benefits of NFTs with utilities for everyone involved in live music events.

We are thrilled to have been awarded the most innovative startup award at the Visa Innovation Program Demo Day!

Thank you for an awesome event and acceleration program. The program may have been completed, but the connections we made and the lessons learned are only starting to lead to exciting outcomes!

You can watch our full Demo Day interview in the video linked above.

Hawk has always been interested in technology and bringing new ideas to the way he shares his music. He wanted to be the first to bring NFTs to music in Greece. In addition, to bringing new technology as an NFT innovator, Hawk wanted to engage with his fans in a new way by creating an exclusive experience via the NFT offer. The owners of these NFTs not only got a special experience during the initial sale, but are also part of a select community for the future.

Performing artists and live event organizers are looking for ways to increase fan engagement, reward loyal fans and to monetize their fan base. NFTs provide solutions to these challenges. ComeTogether’s NFT solutions provided via UniqTogether include collectibles provided with ticketing or stand-alone.

The Kollectiva NFT collection, consisted of a limited number of 3D NFTs designed by 3D artist KELLOGGS. The execution and development of the NFT project, was done by Hawk and Jo Lids as the project manager, along with the artistic touches from Greg Nerantzakis, as the art director. The owner of each NFT, got exclusive access and received Hawk’s new music track, “Elefantas” from the “LIBERTA” album. KOLLECTIVA GANG NFT owners, also acquired the “Libertarian Role” in the Discord community of the artist. This came with the following unique privileges: Early updates and exclusive access to announcements, giveaways, invitations, tickets, appearances, merchandise and meet ups with the artist.

NFT sales exceed expectations by 20% and the Discord channel experienced accelerated growth with the start of the program.

“The purpose of KOLLECTIVA is to unite people who share the same artistic vision. Humanity’s greatest achievements always come through cooperation and respect for the uniqueness of each one. If we assume that all of us are pieces of a puzzle, KOLLECTIVA is the hand that puts all these pieces together and the result is creation. Join the movement!” said Hawk Greco.

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O Hawk έδειχνε πάντα το ενδιαφέρον του για την τεχνολογία. Όπως προαναφέρθηκε στην βιογραφία του, ήταν ο πρώτος καλλιτέχνης που έφερε το Spotify στην Ελλάδα και τώρα έγινε ο πρώτος που κυκλοφόρησε μουσικό κομμάτι του, αποκλειστικά ως NFT. Ήθελε να ανακαλύψει έναν νέο τρόπο αλληλεπίδρασης με το κοινό του και να δημιουργήσει μια αποκλειστική εμπειρία για όσους συμμετείχαν στο project του. Ο στόχος ήταν πως, πέρα από την αποκλειστική πρόσβαση στο μουσικό κομμάτι, οι κάτοχοι των NFT να γίνουν μέλη μιας ξεχωριστής κοινότητας του καλλιτέχνη, για την οποία έχει πολλά σχέδια στο μέλλον.

Οι  καλλιτέχνες και οι διοργανωτές εκδηλώσεων ψάχνουν νέους τρόπους  για να αυξήσουν την αλληλεπίδραση με το κοινό, να επιβραβεύσουν τους πιστούς fans και να δημιουργήσουν νέες πηγές εισοδήματος. Τα NFTs δίνουν την λύση σε αυτό το πρόβλημα. Οι λύσεις NFT της ComeTogether παρέχονται μέσω του UniqTogether και περιλαμβάνουν ψηφιακά συλλεκτικά που κυκλοφορούν σε συνδυασμό με κάποιο εισιτήριο ή ανεξάρτητα. 

H συλλογή NFT “Kollectiva”, αποτελείται από ένα περιορισμένο αριθμό 3D NFTs σχεδιασμένα απο τον 3D artist KELLOGGS. Η ανάπτυξη και η εκτέλεση του NFT project, έγινε από τους Hawk και Jo Lids ως project manager, μαζί με τις καλλιτεχνικές πινελιές του Greg Nerantzakis, ως art director. Κάθε κάτοχος NFT, έλαβε αποκλειστικά στη κατοχή του το νέο κομμάτι του Hawk με τίτλο “Elefantas” από το album “LIBERTA”. Όπως ακριβώς ισχύει και για τον κάτοχο ενός CD, δεν υπάρχουν συνδρομές streaming και το μουσικό κομμάτι “Elefantas” είναι για πάντα δικό τους, δίνοντας σε όλους τους κατόχους τη δυνατότητα να το ακούσουν, να το πουλήσουν ή να το κάνουν δώρο.

Οι πωλήσεις των NFTs ξεπέρασαν τις προσδοκίες κατά 20% και το Discord κανάλι γνώρισε ραγδαία ανάπτυξη με την έναρξη του project.

«Η  KOLLECTIVA έχει ως σκοπό να ενώσει ανθρώπους με όραμα στον καλλιτεχνικό χώρο κάτω από την ίδια στέγη. Τα μεγαλύτερα επιτεύγματα της ανθρωπότητας έρχονται πάντα μέσα από την συνεργασία και τον σεβασμό στην μοναδικότητα του καθενός. Αν υποθέσουμε ότι όλοι είμαστε κομμάτια σ ‘ένα παζλ η KOLLECTIVA είναι το χέρι που ενώνει όλα αυτά τα κομμάτια μαζί με αποτέλεσμα την δημιουργία.!». – Hawk Greco.

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ComeTogether today announced its latest strategic partnership with Sportive Ways aimed at  bringing blockchain technology for ticketing, NFT collectibles and NFT fan club memberships to sports entities.

ComeTogether will work with Sportive Ways to promote the concept of NFTs in the world of sports. Non-Fungible Tokens (NFTs) enable sports teams to develop new revenue streams, increase fan engagement and create an ongoing royalty revenue stream. NFT ticketing can also be included in the solution to combine the topics of attendee management, fan engagement and secondary market control in a move that will solve several of the average fan’s pain points when attending sports events.

What is an NFT? An NFT provides digital ownership of assets. Created through blockchain, they are similar to a cryptocurrency. For collectors, an NFT is a digital representation of collectibles that entails uniqueness or digital scarcity.

SportiveWays has always taken a keen interest in suggesting modern solutions/services to the vast network of sports properties they work with and helping them to launch them when the time is right.

“Fan club NFTs are the next step in closer engagement to fans for all live events, rewarding their loyalty to favorite sports clubs and players,” said Lazaros Penteridis, CEO, ComeTogether.

Download it here