To grow reach without additional ad spend, Primer used ComeTogether’s community marketing at checkout to turn buyers into ambassadors—driving ~1 Million organic views and incremental sales at near-zero cost.

About Primer Music Festival
Primer Music Festival is one of the largest music festivals in Greece and ranked No. 42 in DJ Mag’s Top 100 Festivals worldwide. In its 6th year, the festival moved to the Olympic Athletic Center of Athens (OAKA), delivered at an entirely new level of scale and production. Held on 6–7 September 2025 in Athens, headliners included Armin van Buuren, Boris Brejcha and Alesso, with performances by ARTBAT, Paul Kalkbrenner, Faithless , Afshin Momadi, Ameme, Fideles, Hi Profile, Kalamo, Massoma, Maus, Mimifxy, Purple Disco Machine and Skinny.

The challenge
Primer trusted us as their exclusive ticketing provider for 2025. They were looking for creative ways to grow awareness about their event, the impressive line-up and to acquire new attendees, beyond its existing loyal fan base, without materially increasing the marketing budget.

“ComeTogether turned our fans into our best marketers. With their community marketing, fans shared right after checkout, driving hundreds of thousands of organic views plus higher intent from new audiences. The setup was simple, tracking was transparent and rewarding fans was easy. We’re excited to build on this for 2026, “Andreas Panagos, CEO, Primer Music Festival

Read the full Primer Music Festival Case Study

Ben Lee, IQ Magazine, looks at what’s driving the shift behind the growth of direct-to-consumer (D2C) ticketing – and why the big B2C players still matter.

ComeTogether is profiled in this discussion about the current state of ticketing for live music events. B2C and D2C ticketing are not mutually exclusive, they need to coexist.

CEO Lazaros Penteridis says the company’s looking at how it can encourage clients to use morecommunity and affiliate marketing to boosts marketing reach. “The underlying digitisation of theticketing industry is using technology that drives personalisation and fan loyalty. It’s almost like having anexpanded sales force to grow revenue.”

The full article is included in this year’s IQ Magazine International Ticketing Report.

For the third year running, ComeTogether has been featured in the IQ Magazine International Ticketing Report.

There are sections in the report highlighting the current state of ticketing by country and Greece is one of the key locations that is included. This year the focus was on secondary market resale and ComeTogether’s option to allow event organizers and promoters to choose whether or not to allow resale was highlighted. Additionally, the article highlighted our new debt facility allows us to provide ticketing advances for event organisers.

Adriatique is a Swiss electronic music producer and DJ duo consisting of Adrian Shala and Adrian Schweizer. They first met in 2008 and have been producing and playing electronic music as Adriatique since 2009. The Adriatique X show took place on 10 May, 2025 at the Dionyssos Marble Quarry, the source of the Pentelic marbles, used in the construction of the Parthenon at Acropolis. Also joining them at this performance were well known artists Rivo, Liva K and KORRILA.

The performance was fully sold-out and the decision was made to enable resale for valid ticket holders thirteen days prior to the event. Attendee plans change, and the FOR303 team wanted to ensure that fans who had purchased tickets and now could not attend had an option to resale their tickets in a safe manner to those who had missed the chance during the original purchase window.

The main priorities for enabling secondary market resale were:

✓ Supporting a positive fan experience by allowing for resale in a safe manner

✓ Protecting fans from ticket fraud and scalping during the resale process:

     → Valid tickets

     → Reasonable pricing

✓ Reducing the possibility of ‘no shows’ resulting in empty seats and lost consumption revenue during the event

“Working with ComeTogether as a partner helped us to ensure fans had a positive experience with ticket purchasing and resale for our sold-out event. Fans were able to resell tickets if their plans changed allowing others to attend that had missed the initial opportunity. In addition to providing a safe alternative for ticket resale, we were able to share in the revenue generated through these sales. This is not only about the ticket resale revenue, but the revenue driven by consumption during the event. Empty seats would have resulted in a decrease of this revenue,” said Nikos Tzioufas FOR303.

Read the full Adriatique Case Study

Community marketing is like a delicious recipe with several essential ingredients blended together. It starts with relationship building – creating those genuine connections where people actually want to hear from you. Then you add value exchange, giving your community members awesome perks for hanging out with you. The magic of word-of-mouth happens naturally when you create an environment where people can’t stop talking about you.

This approach is all about building genuine relationships with your audience instead of just blasting them with “BUY NOW!” messages. When done right, your customers become your biggest cheerleaders.

Read the entire discussion on LinkedIn and don’t forgot to sign up to receive notifications of new issues directly through your LinkedIn feed.

Venture debt strengthens ComeTogether’s market position by enabling it to support organizers with vital upfront capital – attracting new clients and deepening existing partnerships.

ComeTogether has secured a venture debt facility from Praxia Capital to provide ticketing advances for event organizers – empowering them to bring fully realized, high-quality events to life.

Ticketing advances are a well-established practice in the global live events industry, offering essential liquidity to organizers who face significant upfront costs. By bridging cash flow gaps, this financing ensures more events move from planning to reality, strengthening the live events ecosystem.

The partnership with Praxia Capital not only provides ComeTogether with additional financial flexibility but also serves as a competitive edge, enabling the company to secure more deals with top-tier event organizers.

“ComeTogether has already proven its strength in delivering innovative primary and secondary market ticketing solutions in Greece,” said Christos Trampoukis, Venture Partner at Praxia Capital. “Their strong track record shows an ability to turn vision into measurable results. Our venture debt partnership addresses a critical market need and provides ComeTogether with the liquidity to scale its impact across more live events.”

Download the full press release

Reworks is the pioneer electronic music festival in Greece and among the most well-known in Europe, presenting a wide spectrum of electronic music and its relationship with other music genres since 2005.

Once the festival was underway with 3 of 5 festival days fully sold out, a new challenge emerged. How to support fans reaching out who wanted to be able to resell tickets to these events due to a change in their plans. Given there was an outstanding demand to purchase tickets to the event from fans initially disappointed due to sold out dates, reworks needed to figure out how to ensure a positive ticket resale experience for their fans. It was important to enable a safe resale experience for ticket buyers and sellers, as ticket fraud and scalping is a common, notorious phenomenon for events with huge demand and naturally there were some incidents of it in prior years of the festival.

“Our partnership with ComeTogether began in 2023 with the focus initially on the desire to deploy a solution to allow us to sell tickets directly from our website with reworks’ branding. During the festival we started to receive requests from fans who could not attend our four sold out days asking to be able to resell their tickets. Based on the success of ComeTogether’s functionality to enable this with only a quick click in the organizer’s dashboard we built this into our plan from the start this year for sold out shows. Problem solved – happy fans buying and selling tickets, a safe resale platform ensuring valid tickets and reasonable pricing and an additional source of revenue for reworks,” said Anastasion Diolazis, Music Director of NON and reworks festival.

Read the full Reworks Festival Case Study

ComeTogether CEO, Lazaros Penteridis, recently had the opportunity to speak with Naftemporiki TV to share the keys to transforming live events.

The discussion was focused on the use of blockchain technology and NFTs to accomplish these goals. We help event organizers boost revenue across their ticket, sponsorship and product sales, all while supercharging fan engagement and preventing ticket fraud and scalping.

With over 500,000 tickets sold to date in Greece, the UK, Australia, Germany, and Spain, there are a lot of lessons learned and best practices to share. Don’t miss Lazaros’s insights on the future of event ticketing!

Learn more about the interview (Greek language) on Naftemporiki TV

ComeTogether spoke with Makthes.gr to discuss the challenges we address related to ticket fraud in live events. We’ve made a lot of progress since this interview expanding our customer base and the number of events supported. Check out the updates on the home page as these numbers continue to rise. Our ‘passion for technology’ underlies all that we do to protect fans and open new doors for revenue opportunities for event organizers.

Learn more about the interview (Greek language) at Makthes.gr

Eurobank was looking for a ticketing provider regarding an upcoming corporate internal event that would be based on a private list of invitation only attendees. ComeTogether had been working with Eurobank for more than a year to support their eCommerce payment provider requirements.

In addition to ticketing, Eurobank wanted to develop a Non-Fungible Token (NFT) to celebrate the event that would be a digital representation of a statue that is awarded to children of employees based on their exceptional academic achievements. This digital 3D model was available to all students and their parents, to mint as an NFT in order to retain a digital collectible in addition to their physical award.

“We collaborated with ComeTogether on our corporate event. Our aim was to utilize new technologies to provide our guests with a seamless, unique, and engaging experience. ComeTogether’s approach, ideas, and solution were innovative and fresh, aligning with the Eurobank’s vision,” shared Maria Tachataki, Head of Employee Technology & Internal Communication at Eurobank.

Download the case study to read the whole story!

Eurobank Case Study (English) Download