Eurobank was looking for a ticketing provider regarding an upcoming corporate internal event that would be based on a private list of invitation only attendees. ComeTogether had been working with Eurobank for more than a year to support their eCommerce payment provider requirements.

In addition to ticketing, Eurobank wanted to develop a Non-Fungible Token (NFT) to celebrate the event that would be a digital representation of a statue that is awarded to children of employees based on their exceptional academic achievements. This digital 3D model was available to all students and their parents, to mint as an NFT in order to retain a digital collectible in addition to their physical award.

“We collaborated with ComeTogether on our corporate event. Our aim was to utilize new technologies to provide our guests with a seamless, unique, and engaging experience. ComeTogether’s approach, ideas, and solution were innovative and fresh, aligning with the Eurobank’s vision,” shared Maria Tachataki, Head of Employee Technology & Internal Communication at Eurobank.

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Eurobank Case Study (English) Download

A live event ticket isn’t just a way to gain access to an event. It can also open many new doors for live event organizers to increase opportunities for revenue.

Check out the newsletter to learn about the following topics in more detail:

• Digital (NFT) collectible tickets: Everyone has collected ticket stubs from their favorite concerts or other live events at some point in their lives, but what happens with digital tickets?
• Digital collectible tickets as a marketing tool: Viral (community) marketing can occur when ticket purchasers share their digital collectibles on social media
• Rewarding fan loyalty: Based on Audience Insights, it’s possible to develop programs to reward or make targeted offers to loyal fans. 
• Cross-selling/Up-selling of physical and digital products and experiences: NFT tickets are the basis for enhancing the event experience for attendees and driving additional revenue opportunities for event organizers

Read the entire discussion on LinkedIn and don’t forgot to sign up to receive notifications of new issues directly through your LinkedIn feed.

In this insightful interview, Lazaros Penteridis, co-founder and CEO of ComeTogether, discusses the innovative approaches his company brings to the online ticketing sector.

Learn how ComeTogether maximizes revenue for event organizers and enhances the audience experience through three key pillars: controlling the secondary ticket market, introducing digital collectible tickets as NFTs, and offering cross-selling opportunities.

Discover how dynamic QR codes and other technologies are transforming the ticketing landscape. Explore ComeTogether’s journey and future plans for global expansion.

The power of knowing your customer well can never be underestimated. Or in the case of a live event, more specifically your attendees. Building future marketing programs based on the analysis of today’s buyers will help event organizers to provide a solution better aligned with their attendees and their buying personas.

Of course, the solution being provided is a live event. But this is only the simple starting point to craft something aligned with your attendees’ desired overall experience and purchasing patterns. Let’s consider how this could work with advanced digital or NFT ticketing solutions?

Read the entire discussion on LinkedIn and don’t forgot to sign up to receive notifications of new issues directly through your LinkedIn feed.

Ticketing is where it all begins with any live event. The first impression of the event to come, the excitement of making the purchase and knowing you’re going to see something amazing.

Today’s digital ticketing solutions are the starting point to enhance the customer experience for your next event, but you don’t need to jump straight to new technologies such as NFT ticketing. There are still many enhancements digital tickets can provide to catch the attention of your attendees. Let’s begin with the buying process.

Read the entire discussion on LinkedIn and don’t forgot to sign up to receive notifications of new issues directly through your LinkedIn feed.