ComeTogether has been historically known for its work in the music live events industry – from festivals to concerts to NFT collectibles developed with artists. The company has now moved beyond music into other industries – sports, performing arts, business conferences, museums and art galleries.

The basic portfolio of ComeTogether functionality can be applied to all markets, although the specific combination of solutions could vary across the different industry verticals. Let’s consider how market specific applications would be tailored to the organizers/attendees of these events in support of current industry challenges.

Sports: Ticket fraud and scalping are a growing challenge for sports events. Who can forget the UEFA and the French football federation fiasco in 2022 where there were an estimated 2,800 fake tickets. Unfortunately, this continues to become a more prevalent challenge across popular sports matches globally. Another topic is the management of season tickets to ensure that tickets have the opportunity to be used if the holder can’t attend, so the stadium isn’t filled with empty seats. Blockchain is a perfect solution.

Performing arts: The performing arts are also plagued by the challenges of ticket resale fraud, exorbitant pricing and season ticket attendance. NYTix recently published an article discussing the ticket fraud and resale challenges existing on Broadway. Digital ticketing based on a Blockchain infrastructure will go a long way to help ensure that ticket resale is managed in a legitimate way. In the resale scenario many tickets are resold with inaccurate seating location descriptions. 3D seating provided by ComeTogether ensures an accurate depiction of where the seat is located before a purchase takes place.

Business conferences: Business conferences may not suffer from ticket fraud and resale challenges, but they have their set of topics that need to be addressed. One is proof of attendance. As business professionals attend different conferences it can be important for them to prove their attendance as a confirmation of training. 

NFTs are also a great way to share content from business conferences. With NFT-gated content it’s easy to control who is allowed access to what contact without having to distribute cumbersome logins that users can ultimately misplace. 

Museums and art galleries: Museums (and Art Galleries) also fall prey to ticket resale fraud in some of the larger hard to gain entry ticket museums. With any resale sites that provide tickets from many different venues the buyer must beware if these are legitimate resales and if the pricing is not over-inflated.

Enabling ticket sale and resale directly from a museum’s website protects against ticket fraud and enables the museum to control the resale pricing levels. ComeTogether offers white label solutions that enable tickets to be sold and resold directly from the website of the museum or art gallery with their own branding.Digital collectibles are a way to provide a treasured memory after attending one of these venues. As we’ve moved to a more digital world the opportunity to have physical keepsakes has declined in some instances. Digital keepsakes – collectibles – provide the opportunity to continue to offer attendees something to ‘take home’ from their visit.

Check out the portfolio of ComeTogether solutions available across these industry verticals

Check out current events across these industry verticals

ComeTogether had the opportunity to participate in Wallifornia‘s webinar to take a look at the transition from smarter to safer live events. How do we get there – technology. The digitization of the events industry goes far beyond health safety as we move back to crowded event venues in the future.