Ben Lee, IQ Magazine, looks at what’s driving the shift behind the growth of direct-to-consumer (D2C) ticketing – and why the big B2C players still matter.
ComeTogether is profiled in this discussion about the current state of ticketing for live music events. B2C and D2C ticketing are not mutually exclusive, they need to coexist.
CEO Lazaros Penteridis says the company’s looking at how it can encourage clients to use morecommunity and affiliate marketing to boosts marketing reach. “The underlying digitisation of theticketing industry is using technology that drives personalisation and fan loyalty. It’s almost like having anexpanded sales force to grow revenue.”
The full article is included in this year’s IQ Magazine International Ticketing Report.
